What Really Matters in Senior Care?

I am writing this as we are in the middle of construction, but I’ll be honest. One of the most frustrating moments in this industry is giving a tour to a family more focused on aesthetics than the quality of care their loved one actually needs.

Yes, the building should be clean. Yes, it should be well-maintained. No one wants to live in a rundown space. But let me assure you—your loved one will care far more about how they are treated than how fancy the chandeliers are.

When choosing a senior living community, ask yourself:

👉 Do you want a place that invests in real care—or one that prioritizes looking good on brochures?

👉 Do you want a community that spends more on recruiting and retaining the best caregiver or one that pours its budget into marble countertops?

I get it, first impressions matter. That’s why our newest location is updated and beautiful. But here’s the truth: You’ll get the same compassionate care at my other locations, where the buildings may not be as shiny—but the ratios, leadership, and commitment to excellence remain identical.

At the end of the day, care should always be the #1 priority. Period.

Don’t just look at the furniture. Look at the people. Look at how caregivers interact with residents. That’s what truly makes a place feel like home.